Tuesday, July 17, 2007

FAB Clothing Store Boa!

I was walking around the Yonge and Lawrence area one weekend and I found this Fab boutique like store called Boa. At first I was like hmm the prices most likely will be outrageous, but I was pleasantly surprised! This cute store has some Fab clothes, ranging from one of a kind tops to some stunning dresses and unique bags. Not to mention the price, very frugal! I came out with 2 tops for under 60.00 dollars and I received rave reviews for their unique look. So ladies if your are tired of the same old stores in the mall and need to give your wardrobe a jolt you may want to take a trip to Boa! I had a chance to interview one of the owners Daphne to ask a little bit more about what Boa has to offer the style conscious diva!

When did you realize you wanted to open up a clothing store? About 6 months before I opened the store. I tried other areas of fashion, and I wasn't as successful, so I tried the one thing I knew best... retail.

Who does your clothing cater to? Young professional females, who are fashion conscious and savvy.

How did you begin Boa? Boa was started with me and my twin sister. We were serious about having our own business, and we both really enjoyed fashion. I started out with other unsuccessful ventures in fashion design, importing, then promotional apparel with her. None of them worked, thank goodness Boa did or that would have bruised my self confidence a bit.

Have and celebrities/VIP’s shopped at your store? Other then some local media personalities, we don't really cater to a celebrity crowd. We are a brand free, and price conscious boutique operation, so the combination doesn't work as well for a celebrity market.

Does Boa have more than one location? The 2nd is in the beaches, 2116B Queen St E.

What designers do you carry? No brands, fun pieces that not everyone has, at reasonable prices.

What is the price range for the items? Tops vary from $29-59, Accessories range, earrings from $10-20, Dresses usually under $100.

Do you carry accessories/handbags as well? Yes, we have developed a very good reputation for our unique well priced accessories.

Who is your target audience? Females between the ages of 21-45

How often do you get new shipment in? EVERY WEEK

You can also log on to their website


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