Thursday, April 23, 2009


So I am a huge fan of the JOE Fresh line of clothing and to my surprise they now have a cosmetic line! Being the beauty junkie that I am I was quite pleased by the news! So to promote this great addition to the JOE family, they have put together a mobile Beauty Box that will be travelling across Toronto to promote the JOE cosmetic line! :) (Cosmetic Line Review from TorontoStyle soon to come)!

Toronto tour dates & locations:

Thursday, April 30 – Yonge & Dundas Square
Friday, May 1 – Queen Street West at Soho Street
Saturday, May 2 – Queen Street West at Soho Street
Sunday, May 3 – Vaughan Mills Mall
Monday, May 4 – Oakville Place Mall

JOE FRESH BEAUTY BOX FRESHENS UP TORONTO From April 30th through May 4th, the Joe Fresh Beauty Box, a customized vehicle and trailer, will make a five day stop in Toronto as part of its nine city tour. Consumers can visit the Beauty Box to experience the products first-hand with a five minute touch up by a professional make-up artist, or view the collection and learn how to achieve the hottest looks for spring. Consumers who take advantage of the free touch up will receive a $5 gift card towards their next purchase of Joe Fresh cosmetics.

About Joe Fresh BeautyJoe Fresh Beauty offers a comprehensive range of face, lip and eye products that is available in over 250 stores across Canada. The collection has 200 skus with prices ranging from $4-$8 for make-up and $2-$16 for accessories and brushes. The Joe Fresh Beauty collection remains true to the Joe Fresh Style brand of offering customers quality products that are both fashionable and affordable. For store availability, visit

Sample Shots of the Products

JOE Fresh Lipgloss

JOE Fresh Cosmetics


sunshower! said...

that is so cool! do you know when they start selling it?

BargainMoose Canada said...

I've looked online and their products seem really good value for money. Great colors too, some lovely eyeshadows.

AllyG said...

Great blog! Love the post on Joe Fresh Beauty. We're writing about this on our Halifax fashion blog!

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